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X-WR-CALNAME:Brand Voice
X-PUBLISHED-TTL:PT12H
BEGIN:VEVENT
UID:content-to-cash-2026-10-08@publisher-hub
DTSTAMP:20261002T231301Z
DTSTART:20261008T200000Z
DTEND:20261008T204500Z
SUMMARY:Brand Voice
DESCRIPTION:Your publication is now a brand. Crafting your brand’s unique v
 oice is crucial. Voice is how you frame your videos\, the font you use for
  subtitles\, your shooting style\, etc. The more specific the better. You 
 want to be memorable\, engaging\, informative\, and a little humor always 
 helps. What you don’t want to do is take your existing intellectual proper
 ty (articles\, newsletters\, etc) and generate stock images with text over
  them and call it content. You need to develop a relationship and rapport 
 with your audience and that starts with how you present yourself. You want
  viewers to know a video is yours without even seeing your handle. Think a
 bout some of the things you are already producing that your readers connec
 t with. Are you an authority on a specific topic or sector? What do you of
 fer that’s different from other publications? Are you located in an area t
 hat’s particularly interesting to people outside the region? All of these 
 can help inform your specific voice.\n\nLed by Alize Dakdduk.\n\n30-minute
  workshop + 15-minute Q&A\n\nRegister: https://us02web.zoom.us/webinar/reg
 ister/WN_ITGALafgRIW6o231kpkr9g\n\nRegistration is required for this sessi
 on. Zoom will email you your personal join link.
LOCATION:https://us02web.zoom.us/webinar/register/WN_ITGALafgRIW6o231kpkr9g
URL:https://us02web.zoom.us/webinar/register/WN_ITGALafgRIW6o231kpkr9g
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