AI 101: Practical AI Tools for Your Business
with Brandon Wong, Founder, Demystify AI
AI fundamentals, prompting, and the tools worth your time — with live demonstrations of practical business applications, workflow automation, and real examples of how businesses save hours and run leaner.
Brandon Wong is the founder of Demystify AI, where he helps businesses use AI and automation to save time, streamline operations, and work smarter. He also teaches practical AI workshops designed to make emerging technology easy to understand and apply.
30-minute workshop + 15-minute Q&A · Virtual, on Zoom
Content to Cash: How to Monetize Your Existing Platform Across Social Media
with Alize Dakdduk
Turn the audience and content you already have into revenue — what to post where, how to package it for advertisers and sponsors, and the paths to money that don't require starting over.
Alize is a writer and creative producer specializing in digital video content. She has worked in the film and television industry for over a decade and holds a BFA from New York University in Film & Television Production. She is a 2021 Martha’s Vineyard Institute of Creative Writing Fellowship Recipient. She has produced and directed videos for BuzzFeed, Vanity Fair, Wired, GQ, Architectural Digest, Teen Vogue, Glamour, Allure, and more. For California Black Media, she combines her love of storytelling and strategic analysis to create compelling video campaigns focused on the Black community in California.
30-minute workshop + 15-minute Q&A · Virtual, on Zoom
- AI 101
AI for Everyday Productivity: Work Smarter & Save Time
with Brandon Wong, Founder, Demystify AI · 30-minute workshop + 15-minute Q&A
Discover practical ways to use AI to save time on everyday tasks like writing emails, summarizing information, organizing ideas, planning projects, and creating documents. You'll leave with simple workflows you can begin using immediately.
Tuesday, October 610:00 AM – 10:45 AM PT - Content to Cash
Brand Voice
with Alize Dakdduk · 30-minute workshop + 15-minute Q&A
Your publication is now a brand. Crafting your brand’s unique voice is crucial. Voice is how you frame your videos, the font you use for subtitles, your shooting style, etc. The more specific the better. You want to be memorable, engaging, informative, and a little humor always helps. What you don’t want to do is take your existing intellectual property (articles, newsletters, etc) and generate stock images with text over them and call it content. You need to develop a relationship and rapport with your audience and that starts with how you present yourself. You want viewers to know a video is yours without even seeing your handle. Think about some of the things you are already producing that your readers connect with. Are you an authority on a specific topic or sector? What do you offer that’s different from other publications? Are you located in an area that’s particularly interesting to people outside the region? All of these can help inform your specific voice.
Thursday, October 81:00 PM – 1:45 PM PT - AI 101
AI Research & Deep Research: Finding Better Information Faster
with Brandon Wong, Founder, Demystify AI · 30-minute workshop + 15-minute Q&A
Learn how AI can help you research topics, compare information, summarize sources, and turn large amounts of information into useful insights. We'll also explore how newer deep research tools can assist with more complex questions and projects.
Tuesday, October 2010:00 AM – 10:45 AM PT - Content to Cash
What Makes A Successful Video?
with Alize Dakdduk · 30-minute workshop + 15-minute Q&A
All good videos have a format that is both easily recognizable and digestible for viewers: A hook, insights, elevations, human connection, and a conclusion. We will break down each element so you can perfect the structure of videos for each platform. Within the first second of seeing your content, viewers need to know if it’s interesting and want to keep watching.
Thursday, October 221:00 PM – 1:45 PM PT - AI 101
Build Your Personal AI Assistant
with Brandon Wong, Founder, Demystify AI · 30-minute workshop + 15-minute Q&A
Go beyond one-off questions and learn how to create an AI assistant tailored to the way you work. We'll explore how instructions, context, files, and examples can help AI better understand your needs and support repeatable tasks.
Tuesday, November 310:00 AM – 10:45 AM PT - Content to Cash
Video Content
with Alize Dakdduk · 30-minute workshop + 15-minute Q&A
This session we will go over in detail 4 different genres of content you can implement on your platform using your existing output.
Thursday, November 51:00 PM – 1:45 PM PT - AI 101
Claude Projects: Build Your Own AI Workspace & Knowledge Base
with Brandon Wong, Founder, Demystify AI · 30-minute workshop + 15-minute Q&A
Learn how to use Claude Projects to organize documents, instructions, and information into a dedicated AI-powered workspace. We'll show how Projects can help you work with your own knowledge, maintain context, and handle ongoing tasks more efficiently.
Tuesday, November 1710:00 AM – 10:45 AM PT - Content to Cash
Video filming, formatting and interviewing
with Alize Dakdduk · 30-minute workshop + 15-minute Q&A
We will go over technical specs for filming, iPhone and Android settings, framing, natural lighting and address your specific filming needs. We will also cover how to interview subjects for video which is a different format than print interviews. We will devise a realistic filming schedule to coincide with an editing schedule so you can consistently be filming, editing, and posting video content on a rolling basis.
Thursday, November 191:00 PM – 1:45 PM PT - AI 101
Vibe Coding for Beginners: Build Apps Without Being a Developer
with Brandon Wong, Founder, Demystify AI · 30-minute workshop + 15-minute Q&A
You no longer need to be a programmer to start building software. This beginner-friendly introduction to vibe coding will show how AI can help you turn an idea into a simple website, app, or digital tool using natural-language instructions.
Tuesday, December 110:00 AM – 10:45 AM PT - Content to Cash
Video Editing & Platform Tutorials
with Alize Dakdduk · 30-minute workshop + 15-minute Q&A
A full overview how to edit video in FinalCut Pro, one of the film industry’s standard editing software. We will also go over in-app editing on Instagram, TikTok and YouTube Shorts. Each app has its own editing interface, but learning the basics in FinalCut first will give you a solid foundation for each platform. Each platform has its own unique language, engagement and algorithm. You need to tailor your content to each platform. The exact same video that does well on YouTube doesn’t always do well on Instagram because their users are expecting different forms of content. This is one of the most important steps, not only to get your content in front of users, but how and when you post a video can make or break a video's initial success. Likewise, videos titles, thumbnails and hashtags are all important tools to use so your video is reaching your specific audience. We will also establish a consistent posting schedule, which will help your audience know when they can expect new content from you. This also lets the algorithm of each platform know that you are active and will start to push your content out to more people.
Thursday, December 31:00 PM – 1:45 PM PT - AI 101
Beyond ChatGPT: AI Tools You Should Know
with Brandon Wong, Founder, Demystify AI · 30-minute workshop + 15-minute Q&A
ChatGPT is only one part of the rapidly growing AI ecosystem. Explore useful AI tools for research, presentations, images, productivity, automation, and more, while learning how to choose the right tool for the task at hand.
Tuesday, December 1510:00 AM – 10:45 AM PT - Content to Cash
Scale, Viral Videos & Branded Content
with Alize Dakdduk · 30-minute workshop + 15-minute Q&A
The ultimate goal is to establish your platform as an authority on your specific expertise and scale your content to an audience outside your current demographic. As long as you are consistently providing insights and engaging visuals, your videos should appeal to a wider audience. Even if topics originate from local stories, they should have enough appeal to engage anyone on the platform. Think about local news stories that get picked up nationally. Viral is a relative term. If you have 500 followers and one of your videos gets 50k views, congratulations, that’s a viral video. For smaller accounts (followers/subscribers under 10k), anything over 10k views is a success. It is much harder to get 10k views on 50 videos in a row than it is to get 500k views on one video and then never again. We will determine what “viral” means to you based on your goals and KPIs and devise a strategy for getting there. The overall goal is consistency. Consistently posting videos and consistently getting views and engagement. Once a successful pattern has been established with documented proof that you can engage users, avenues open to sponsorship and branded content. This can come from local vendors who want to showcase their product or brands who see your engagement and want to reach your audience. This is a great way to start generating revenue from your content which can go directly back to your publication and producing more content.
Thursday, December 171:00 PM – 1:45 PM PT
12 sessions remaining in the 2026 season. Times shown in Pacific.